Stop Chasing Views: 5 Steps to Actually Make Money as a Creator
Views don’t pay the bills. Here’s how to grow a real creator business that makes money without chasing the algorithm.
Most creators are addicts.
Hooked on likes, views, and follows, even though none of that pays the bills.
Let me be blunt: views don’t equal dollars. They don’t build freedom. They don’t buy back your time.
If you want a business and not just an ego boost, here’s how you grow as a creator without begging the algorithm for attention.
1. Obsess Over Value, Not Virality
Virality is a fucking lottery.
Value is a system.
When your content actually solves problems, teaches a skill, or sparks an emotion people need, it works forever.
That’s how you build an audience that trusts you. And trust is what pays.
You can’t deposit likes at the bank. But you can build an audience that buys from you.
2. Build an Email List Before You Need It
Social media is rented land. You don’t own your followers, Zuckerberg and Musk do.
One algorithm tweak and poof. Your reach is gone.
Your email list is different. It’s leverage. It’s a direct line to your people. It’s the difference between being at the mercy of TikTok and actually controlling your business.
The algorithm isn’t your boss if you own the relationship.
3. Create One Offer That Actually Pays You
Too many creators fuck themselves by juggling 10 revenue streams that barely pay for lunch.
Focus. Build one strong offer (a course, coaching program, membership, or digital product) that solves a real problem.
Feed your audience into that one thing. Optimize it. Scale it.
Forget about “multiple streams” until your first one is rock-solid.
You don’t need 20 revenue streams. You need one that works.
4. Use Content as a Funnel, Not a Flex
Content is not the business. It’s the bait.
Every piece of content should do one of three things:
Build trust
Capture leads
Drive sales
If it’s not doing at least one of those? Cut it. You’re just feeding the algorithm for free.
Ask yourself: Does this post make me money or move people closer to giving me money?
If the answer’s no, stop wasting time.
5. Play the Long Game (Most People Quit Too Early)
Creators quit because they’re chasing dopamine hits from going viral. That shit burns out fast.
Building without views is slower. Less sexy. But it lasts.
You’re not trying to win today’s popularity contest. You’re building something that buys you freedom for life.
Clout is cute. Cash is freedom.
Final Word
If you’re serious about growing a creator business, stop performing and start building.
You don’t need views to win. You need a system that turns strangers into subscribers, and subscribers into buyers.
Stop playing the algorithm’s game. Build your own.